Objetivos
- Atualizar a logomarca da EMBAPEL
- Elaborar um conceito que remeta a questões de ecologia e reciclagem
- Criar uma associação direta com a natureza
Análise da Logomarca
Analisamos a logomarca da EMBAPEL, sob o ponto de vista estético. Assim faremos modificações sutis, para que a logomarca fique em harmonia com as regras de branding e design. Os itens analisados são:
- Alinhamento - Símbolo
- Lettering
- Decodificador
- Lettering
- Decodificador
Resultado
Com base nos itens analisados concluímos que, com mudanças simples, chegaremos num resultado surpreendente. A partir de uma malha construtiva, poderemos resolver questões como alinhamento e legibilidade. Diminuindo o decodificador, conseguiremos uma melhor leitura e a simplificação do símbolo o tornará mais marcante.
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Goals
- Update the EMBAPEL logo
- Develop a concept that addresses issues of ecology and recycling
- Create a direct association with nature
- Update the EMBAPEL logo
- Develop a concept that addresses issues of ecology and recycling
- Create a direct association with nature
Logo Analysis
We analyzed the EMBAPEL logo, from an aesthetic point of view. Thus, we will make subtle modifications, so that the logo is in harmony with the rules of branding and design. The items analyzed are:
- Alignment - Symbol
- Lettering
- Decoder
We analyzed the EMBAPEL logo, from an aesthetic point of view. Thus, we will make subtle modifications, so that the logo is in harmony with the rules of branding and design. The items analyzed are:
- Alignment - Symbol
- Lettering
- Decoder
Result
Based on the analyzed items, we conclude that, with simple changes, we will arrive at a surprising result. From a constructive mesh, we can resolve issues such as alignment and legibility. Decreasing the decoder, we will get a better reading and the simplification of the symbol will make it more striking.
Based on the analyzed items, we conclude that, with simple changes, we will arrive at a surprising result. From a constructive mesh, we can resolve issues such as alignment and legibility. Decreasing the decoder, we will get a better reading and the simplification of the symbol will make it more striking.
